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Key Facts you should know about Web Site design and Search Engine Optimization
The site also features many examples of custom 404 pages.

7. Cascading Style Sheets (CSS)

• Cascading Style allows Webmasters to control Web page design parameters, such as margins, font/typeface appearance, link appearance, colors, and placement.

• CSS decreases download time. Style sheets alone don’t matter to the search engines.

8. Using JavaScript / Frames / Flash

• JavaScript - JavaScript is not search engine friendly and not important to the engines, so move it to a separate .js file.

• Frames – Try to avoid using frames. In a situation of using frame make sure to use the Tag. Frames must be navigational within the frames. Include an option to use the site with or without frames. And, use JavaScript to keep frames intact.

• Flash – Search Engine spiders cant read the flash (Except Fast.com). Anyway Flash can be used for demos and presentations.

• Layers – It is recommended not use layers.

9. Font Styles and Colors

• Font Styles – It is important to use the font styles compatible with the browsers.

• Colors – Web Safe Colors A few years ago, when most computers supported only 256 different colors, a list of 216 Web Safe Colors was suggested as a Web standard. The reason for this was that Microsoft and Mac operating system used 40 different "reserved" fixed system colors (about 20 each).

  For more information Please visit

  http://www.w3schools.com/html/html_colors.asp

  http://www.webdevelopersjournal.com/articles/websafe1/websafe_colors.html

10.Title / Meta Key Words / ALT tags

• Title / Meta Key Words – Title and Meta key words play an important role search engine optimization.

• ALT Tags – It is important to have an Alt tag to each and every image.

About The Author

Rajitha Dahanayake is the Senior eMarketing Analyst of Reservations Gateway Inc. He has over 3 years experience in search engine optimization and Web Marketing.

rajitha@rezgateway.com

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